Our Mission
Position Morgan Hill as a vibrant leisure, sports, and event destination and be a catalyst for local tourism benefit through overnight hotel stays
Our Vision
Recognition of Morgan Hill as a dynamic destination and a thriving local tourism economy
OUR WORK
TOURISM: BUILD THE BRAND | GENERATE DEMAND | DEVELOP ASSETS
Visit Morgan Hill is a 501(c)6 non-profit destination marketing organization (DMO), dedicated to executing tourism promotion programs to attract and increase overnight hotel stays. We are a separate entity from the City of Morgan Hill and led by our own board of directors. Hotels in Morgan Hill contribute 1.5% of their gross short-term revenue to fund the Morgan Hill Tourism Business Improvement District (MHTBID), which is managed by Visit Morgan Hill.
Guided by our Strategic Plan, we implement Marketing Communications, Business Development, and Partnership to promote Morgan Hill and attract overnight visitors. We focus on a target market of Leisure Travelers and strategic markets of Sports Tournaments and Private Groups.
